I hadn’t worked with Richard and Mark since they had left Weiden Kennedy. Great guys to work with as they really appreciate quality. So their idea of creating hand crafted detailed artwork ( via Richard at Andy Knight’s) required some research and specialist printing. We made three ads and also some moving image, more can be seen on my web site.
Ribena with M and C Saatchi was great. I hadn’t shot moving liquid before. So it was nice to do something different. Lots of retouching was involved at the end of the day. Seeing the 48 sheet posters was great I had always wanted to do a Ribena shoot.
We are much more than picture takers. With every job, we form a team alongside our clients and the whole process takes on an intensity that culminates in a day where the photograph is created. Its great, all that prep.. all that thought and then a photograph…. an advert.